full ads Untested
14 Days to a Cleaner Gut
Platform facebook, instagram
Format video-ad
Brand Drew Canole
Copy Nerd Notes
Did You Know?Drew Canole built Organifi past $30M/year largely on Facebook video ads — making him one of the most-studied supplement direct response operators of the 2010s.
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Drew Canole — DTC Meta ad, active 64+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — 14 Days to a Cleaner Gut. You could be living with parasites… and not even know it. They’re draining your energy, stealing your nutrients, and wrecking your digestion from the inside out.
