full ads Untested
3-in-1 Sleep Supplement
Platform facebook, instagram
Format static-ad
Brand The Pause Life by Dr. Mary Claire Haver
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: The Pause Life by Dr. Mary Claire Haver — DTC Meta ad, active 78+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — 3-in-1 Sleep Supplement. One of the most common things I see in menopause patients is a struggle with sleep. Trouble falling asleep, staying asleep. This is often the first issue we addres
