full ads Untested
A New Way to Boost Your Child's Learning
Platform facebook, instagram
Format static-ad
Brand Brilliant Grades
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Brilliant Grades — DTC Meta ad, active 89+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — A New Way to Boost Your Child's Learning. Looking for ways to support your child's learning this school year? Want to help them catch up after the covid slide? At Brilliant Grades, we pre
