ABOUT THE NINTH CIRCLE
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Единение — DTC Meta ad, active 168+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — ABOUT THE NINTH CIRCLE. The ancient secret cult the NINTH CIRCLE OF SATAN controls both religious organizations and occult orders, branches of the Freemasons. This is the visible part of th