full ads Untested
academy.raphaeloliver.com
Platform facebook, instagram
Format video-ad
Brand Raphael Oliver
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Raphael Oliver — DTC Meta ad, active 108+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — academy.raphaeloliver.com. Enrollments for the Bridal Online Masterclass are now OPEN! 💍 You’ll master the exclusive LockedBeauty™ Technique – the secret to flawless skin that resists: ✔️
