full ads Untested
Anti-Aging Solution
Platform facebook, instagram
Format static-ad
Brand Dr. Kelly
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Dr. Kelly — DTC Meta ad, active 82+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Anti-Aging Solution. I was sitting in my car in the Sephora parking lot, crying so hard I couldn't catch my breath. In the passenger seat: another $347 worth of skincare. My sixth purcha
