Ask Smarter. Close Faster. Sell More.
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: 7th Level with Jeremy Miner — DTC Meta ad, active 164+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Ask Smarter. Close Faster. Sell More.. What's possible with the right questions? • Cut your sales cycle in half • Transform resistance into genuine curiosity • Convert "maybe later" int