full ads Untested
Backed by Science. Built for Life.
Platform facebook, instagram
Format video-ad
Brand Dr. Jeremy London, MD
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Dr. Jeremy London, MD — DTC Meta ad, active 82+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Backed by Science. Built for Life.. As a heart surgeon, I see the impact of poor nutrition every day. Heart disease remains the #1 killer—yet so much of it is preventable. IM8 supports car
