full ads Untested
Black Friday: Free Filters + Free Mat with Every Hydropaws
Platform facebook, instagram
Format static-ad
Brand Healthy Pet Insider
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Healthy Pet Insider — DTC Meta ad, active 101+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Black Friday: Free Filters + Free Mat with Every Hydropaws. "Just get a fountain," Dr. Stevens said. "Any fountain. They all work the same." That was eight months ago. Now, at 72 years old
