full ads Untested
Dirty Dog Farm: Homepage Ad (dirtydogfarm.com)
Platform facebook, instagram
Format video-ad
Brand Dirty Dog Farm
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Dirty Dog Farm — DTC Meta ad, active 243+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — dirtydogfarm.com. When you buy a product from a small family farm you’re supporting a more humane way of life for both the farmers and the animals in their care. We care about you. We car
