full ads Untested
Experience sports like a local.
Platform facebook, instagram
Format video-ad
Brand Homefans
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Homefans — DTC Meta ad, active 117+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Experience sports like a local.. ⚽ Some moments in football can’t be explained. They have to be felt. With Homefans, you go beyond the match and into the heart of football culture. From pr
