full ads Untested
Good Clothes For A Good Caue
Platform facebook, instagram
Format video-ad
Brand Ivory Ella
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Ivory Ella — DTC Meta ad, active 89+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Good Clothes For A Good Caue. Did you know that elephants are a keystone species? They play a unique and crucial role in the way an ecosystem function, and without elephants, the ecosystem
