full ads Untested
Gym Owners, Watch This
Platform facebook, instagram
Format video-ad
Brand Two-Brain Business
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Two-Brain Business — DTC Meta ad, active 82+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Gym Owners, Watch This. Gym owners, take notes. 📝 The same 6 reasons most gyms fail are ALSO your 6 opportunities to earn more income. In this video, I explain how to address each one of
