full ads Untested
Healthy Dog Food You Can Take Anywhere
Platform facebook, instagram
Format video-ad
Brand Happy Howl
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Happy Howl — DTC Meta ad, active 122+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Healthy Dog Food You Can Take Anywhere. Fresh, human-grade dog food — no fridge, no mess, no hassle. Shelf-stable meals you can take anywhere. Healthy eating made easy for adventures (and e
