full ads Untested
Jukestir: Homepage Ad (jukestir.com)
Platform facebook, instagram
Format video-ad
Brand Jukestir
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Jukestir — DTC Meta ad, active 354+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — jukestir.com. Jukestir is made from high quality multi-density foam. It's very similar to the foam used in a racecar seat. When you squish it, it feels soft. But when you hit it, it feels h
