full ads Untested
Make AG1 Your Daily Routine
Platform facebook, instagram
Format static-ad
Brand AG1 by Athletic Greens
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: AG1 by Athletic Greens — DTC Meta ad, active 113+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Make AG1 Your Daily Routine. AG1 contains your daily dose of essential nutrients to support your body’s immune defense and keep you resilient throughout the year.*
