full ads Untested
Martial Arts Classes
Platform facebook, instagram
Format static-ad
Brand J Park Martial Arts
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: J Park Martial Arts — DTC Meta ad, active 420+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Martial Arts Classes. Hi, my name is Master Phil. I started training at J Park since I was 5 years old. Today, I am proud to serve as the head instructor at J Park Martial Arts Tampa. Mar
