full ads Untested
My coworker asked if I'm feeling okay. For the 4th time this month.
Platform facebook, instagram
Format static-ad
Brand Jessica Anderson
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Jessica Anderson — DTC Meta ad, active 86+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — My coworker asked if I'm feeling okay. For the 4th time this month.. My coworker asked if I'm feeling okay during today's team meeting. For the fourth time this month. I slept 8 hours la
