full ads Untested
Alfredo Haro-Goñi: Digital Marketing & Advertising Homepage Ad (obtenmasclientes.com)
Platform facebook, instagram
Format video-ad
Brand Alfredo Haro-Goñi - Marketing y Publicidad Digital
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Alfredo Haro-Goñi - Marketing y Publicidad Digital — DTC Meta ad, active 251+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — obtenmasclientes.com. Muchas veces sacrificamos el crecimiento y bienestar a largo plazo por el placer a corto plazo... A veces ni siquiera por placer, sino simplemente por evitar el dolor
