full ads Untested
Pendulum probioics
Platform facebook, instagram
Format video-ad
Brand Halle Berry
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Halle Berry — DTC Meta ad, active 149+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Pendulum probioics. Not all probiotics are created equal. Pendulum is the one probiotic I stick with — every single day. Now available in a stunning new bottle that I helped design. Check i
