full ads Untested
Read this if you're always bloated by 3pm ☝️
Platform facebook, instagram
Format static-ad
Brand The Balanced Gut
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: The Balanced Gut — DTC Meta ad, active 88+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Read this if you're always bloated by 3pm ☝️. I was diagnosed with IBS at 19. I'm 34 now. Turns out I never had IBS at all. For fifteen years, I "managed" a condition I didn't actually ha
