full ads Untested
Restore your hair! 💆♂️
Platform facebook, instagram
Format video-ad
Brand Try Spartan
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Try Spartan — DTC Meta ad, active 194+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Restore your hair! 💆♂️. Tired of Losing Hair? You're Not Alone. 🧑🦲 Meet the breakthrough in hair regrowth – Spartan Root Activator Shampoo. No harsh chemicals, no side effects, just pure
