full ads Untested
Scale to $25M
Platform facebook, instagram
Format video-ad
Brand Carl Weische
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Carl Weische — DTC Meta ad, active 238+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — Scale to $25M. How to go from $10M → $25M in 2025 This video training outlines the growth process that helps our clients scale to >$25M per year while increasing marketing efficiency and p
