full ads Untested
See Who Wins! 🏆
Platform facebook, instagram
Format video-ad
Brand Coffee We Love
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Coffee We Love — DTC Meta ad, active 149+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — See Who Wins! 🏆. WARNING: Don't waste your $$$ on mushroom coffees that don't work + taste like dirt! ☕🍄 I tried + ranked them all so you don't have to! → https://bit.ly/coffees-ranked •
