full ads Untested
To find out, listen to the audioseries 'The Alpha's Bride' (FREE for a limited p
Platform facebook, instagram
Format video-ad
Brand Listen Library
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Listen Library — DTC Meta ad, active 75+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: video-ad — To find out, listen to the audioseries 'The Alpha's Bride' (FREE for a limited p. I was eighteen when my stepsister threw me from a moving train into ice-cold water, just to suppress my hea
