full ads Untested
Try it today and taste the difference! π―
Platform facebook, instagram
Format video-ad
Brand Steens Honey
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R β Research: The audience insight that drives the ad
- M β Mechanism: The unique idea or process behind the offer
- B β Brief: The strategic direction and positioning
- C β Copy: The craft choices in the actual writing
Why this copy works β broken down layer by layer.
R β Research
Research: Steens Honey β DTC Meta ad, active 447+ days.
M β Mechanism
Mechanism: Pending RMBC annotation.
B β Brief
Brief: Pending RMBC annotation.
C β Copy
Copy: video-ad β Try it today and taste the difference! π―. Steens Manuka Honey has up to 15x more bio-available bee pollen which means 15 times more antioxidants, minerals and vitamins than any other Manuka
