full ads Untested
Want Better Dog Food?
Platform facebook, instagram
Format static-ad
Brand Primary Goods
RMBC Breakdown
The RMBC Framework
Stefan Georgi's method for breaking down what makes copy convert:
- R — Research: The audience insight that drives the ad
- M — Mechanism: The unique idea or process behind the offer
- B — Brief: The strategic direction and positioning
- C — Copy: The craft choices in the actual writing
Why this copy works — broken down layer by layer.
R — Research
Research: Primary Goods — DTC Meta ad, active 160+ days.
M — Mechanism
Mechanism: Pending RMBC annotation.
B — Brief
Brief: Pending RMBC annotation.
C — Copy
Copy: static-ad — Want Better Dog Food?. I was concerned about my dog's health, so I switched her from Blue Buffalo to Ollie. The difference is unreal.
