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Best DTC Openers

Writing a scroll-stopping hook? Start here. Hooks and opens that yank readers out of their feed — annotated for exactly what makes each one land.

12 entries

They Laughed When I Sat Down At The Piano — But When I Started To Play!
hooks New U.S. School of Music / John Caples

They Laughed When I Sat Down At The Piano — But When I Started To Play!

Behind the ScenesWritten by 22-year-old John Caples in 1926. It became the most-imitated headline in advertising history and launched his 50-year career at BBDO.