Use-Case Bundle

Best DTC Openers

Writing a scroll-stopping hook? Start here. Hooks and opens that yank readers out of their feed — annotated for exactly what makes each one land.

11 entries

hooks BioFit / Chrissie Miller

How A Broke 40-Year-Old Burned 47 Pounds In 11 Weeks — Without Changing What He Eats For Dinner

hooks U.S. School of Music / John Caples

They Laughed When I Sat Down At The Piano — But When I Started To Play!

Behind the ScenesWritten by 22-year-old John Caples in 1926. It became the most-imitated headline in advertising history and launched his 50-year career at BBDO.

opens Boardroom Inc. classic direct mail format

Dear Valued Customer, You were selected from our files as someone who truly appreciates exceptional value.

hooks Sherwin Cody School of English

Do You Make These Mistakes In English?

Pattern Stats'Do You Make These Mistakes in English?' ran as a Sherwin Cody School ad from 1919 to 1959 — 40 consecutive years. It's cited in every major copywriting book as the definitive example of a self-qualifying hook that targets shame without accusation.

opens Wall Street Journal / Martin Conroy

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.

opens Frank Kern / mass control style

Look, I'm not going to waste your time with hype. Here's what happened.

hooks Dale Carnegie / Simon & Schuster

The Secret of Making People Like You

opens Gary Bencivenga / newsletter style

I hope this letter finds you well — and a little bit curious.

hooks Jolie Filtered Showerheads

WARNING: Your Shower Water Is Destroying Your Hair (and Your Dermatologist Won't Tell You)

hooks ClickFunnels / Russell Brunson testimonial format

I Was Flat Broke And Sleeping On My Sister's Couch. 18 Months Later I'd Built A $2.3M Business.

hooks Dale Carnegie / Simon & Schuster

How To Win Friends And Influence People

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