DR Copy Worth Stealing

"Rand Fishkin showed this killer chart comparing where audiences are influenced vs where marketers spend money . Spoiler: they don’t match up. The real insight from the chart Marketers dump cash into s…"

"This spreadsheet gives a peek into MoneyWise , a podcast quietly pulling tens of thousands of downloads per episode. No flashy virality. No TikTok dances. Just steady, compounding growth. Marketing an…"

"Alex Hormozi nails it with this short post: stop trying to invent new markets. Just improve what already sells. Most people overcomplicate business by chasing “novel.” The winners chase “better.” Why…"

"Ever heard a complex idea turned simple with a visual? David Friedberg’s “Three Legs on a Stool” analogy nails it. He explains a government’s “master plan” in one graphic: three sturdy legs (tariffs,…"

"Most popups beg for your email with weak sauce like “Join our newsletter.” Snooze. Rixx Eyewear did it right. Their popup says, “We’re refunding random orders daily.” Boom—suddenly signing up feels li…"

"This visual nails a powerful truth: short dips don’t define long-term success. Whether in stocks, business, or marketing, one down day often feels catastrophic—but zoom out, and the trend usually reco…"

"If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and effective. The 3-Step Email Formula I made this for you. Here’s what it is and how it…"

"Naval’s viral “How to Get Rich” post isn’t just wealth advice. It’s a masterclass in positioning ideas that spread like wildfire online. He didn’t drop a list of tactics. He gave mental models that st…"

"Dharmesh from HubSpot nailed it with this one. His idea: RaaS (Results as a Service) is the future. Instead of paying for software (SaaS) or work (WaaS), people will pay for results . Marketing analys…"

"This mirror looks like an old-school MS Paint window — and it instantly steals the show. It’s not just furniture, it’s a callback to every designer’s first creative tool. Why It Works Leans hard into…"

"Adam Robinson from Retention.com pulled a gutsy move: he turned off all paid ads. You’d expect revenue to tank, right? Nope. Monthly recurring revenue jumped from $339K to $393K — a 15.9% increase. Wh…"

"Huel’s “Ditch Pricey Takeout” ad is already a clean, modern hit. But remix it into a vintage 1980s style and suddenly it pops even more. This shows how a tiny tweak in design can totally flip how an a…"

"Peep Laja drops truth bombs about how execs actually buy software. Spoiler: it’s not from your latest LinkedIn ad or cold email. Marketing analysis This Wynter slide nails the real B2B buying journey.…"

"Friday, March 21st, 2025 ​ By day we re-vamp copy & emails at CopywritingCourse , at night we maintain the internet's SwipeFile (email us back if you see cool marketing)! S wipe: This is an eye-catchi…"

"Balaji Srinivasan once said, “Democracy is a technology to prevent civil war.” Think about that. It’s basically a system designed to get huge groups of people to cooperate without chaos. Marketers do…"

"This 1960s 7-Up ad shows a playful scene on a ship deck — two friends mid-game, one grinning with a 7-Up highball, the other sulking from a bad shot. The punchline? “Nothing’s as bracing as sea air ex…"

"A great swipe isn’t just something that looks good —it’s something that makes you stop, learn, and act. The image above nails the checklist every marketer should use before saving a piece to their swi…"

"This simple graphic nails a big truth: the best marketing careers (and campaigns) live at the intersection of passion, skill, need, and money. When what you love meets what you’re good at, what people…"

"This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging with a few mystery words. Your brain can’t help but try to solve it. Tha…"